This past weekend, Jordan and I went to the Green Street Fair in Plymouth, MI where we learned some new stuff and met some great people. Amongst the many small independent vendors (which was great) were some of the larger corporations, including the beloved shoe company, crocs. Though I'm not a participant in the crocs craze myself, I was pleased to hear about a great initiative the company is taking part in, called SolesUnited.
It's pretty simple. A crocs owner can take a pair of crocs that are on their way to croc-heaven and mail them in to a crocs recycling center or drop them off at a participating retail location. These old crocs will be ground up into tiny pieces and made into new, SolesUnited recycled shoes. These new recycled shoes are sent to approved non-profit organizations all over the world. This year, SolesUnited anticipates donating a total of 2 million pairs of shoes to Armenia, Cambodia, Chad, Darfur, El Salvador, Guatemala, Haiti, Honduras, Malawi, Mali, Moldova, Philippines, Romania, Swaziland, Tanzania, Thailand, Vietnam, and Zimbabwe.
Watch this info for more information on this guffly initiative:
5.06.2008
The Goodness of Crocs
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